CASE STUDY: MEC Optimizes Web Sales 
Via A/B Testing

PROBLEM: Mountain Equipment Co-Op (MEC), a cross-channel retailer of outdoor gear and apparel, wanted to increase its web sales.

SOLUTION: Hired a third-party provider of testing and personalization products for online retailers.

RESULTS: MEC's conversion rates and web revenues have increased since it began conducting optimization testing on its site nearly three years ago.