Measuring Your Company's Social Care Efforts

1. The drive to serve through social channels. Retailers are being pushed into social care by savvy consumers who are posting questions of them on the various social networks. The magnitude of these social posts can seem overwhelming, with many companies struggling to manage the volume of inquires. The good news is that not all social posts require a response. Robust listening platforms along with strategies to prioritize posts can make social response manageable and effective.