Measuring Sales by Channel: Web vs. Call Center
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/06/Jim-Coogan1.jpg&w=51&h=51&c=true)
By
Jim Coogan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
3. Are catalog requests segmented into Web vs. traditional catalog requests? Catalog requests range in quality from the very best prospects to the poorest converting prospects, so don’t lump them all together.
4. How differently do pure Web and catalog-generated Web buyers respond? Should you have a different mailing frequency strategy for these two very different types of buyers? The answer is almost always yes.
0 Comments
View Comments
- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/06/Jim-Coogan1.jpg&w=51&h=51&c=true)
Related Content
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2016/10/1276421_iStock_000022284728.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/Conns-storefront.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/GettyImages-670884683.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2024/06/pd-hero-image-1.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/05/CRM-stock-image.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/08/gettyimages-631066318-594x594.jpg&w=142&h=80)
Comments