Measuring Profitability Through Square-Inch Analysis: An Updated Approach

Some items are seasonal and barely break even in their offseasons — but are quite profitable in season. Some seasonal catalogs need to sell in the offseason just to cover their overheads and keep their staffs working. But the general rule of cataloging is to use square-inch analysis to determine the profitability of each product and to continually prune the product selection so only profitable products are offered.