Measuring Profitability Through Square-Inch Analysis: An Updated Approach

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Jim Coogan
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There are exceptions to the rule against selling items that aren’t profitable. Newer products and items whose sales have been increasing (and will, presumably, soon be profitable) are the biggest exceptions. At times, an entire family of products must be sold together, for example. Each individual item in the group may not be profitable. But when sold together, the entire family is profitable.
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