Measuring Profitability Through Square-Inch Analysis: An Updated Approach

The result should be the optimum number of pages. Talk with your printer to find the most economical page configurations that fit your needs. Now you’re ready to set your page count and printing bids.

Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.