Measuring the Impact of Behavioral Retargeting

Behavioral retargeting ads are a new tool that cross-channel merchants need to know how to analyze and control. Converting those consumers who wander away from your website can be a profitable initiative that every merchant should be using to maximize sales.

Jim Coogan is president of Catalog Marketing Economics, a consulting firm focused on catalog circulation planning. Jim can be reached at (505) 986-9902 or jcoogan@earthlink.net.