Measuring the Impact of Behavioral Retargeting

Measure the number of orders coming from existing customers and abandoned website visitors. Measure visitors who aren't customers and the number of orders that come from people who haven't visited your website but are flagged as prospects by your online ad provider.

The basic metrics for online ads are the number of click-based shoppers who place an order without leaving your site, the number of view-based customers and the attribution percentage. With those three metrics, you can determine if your behavioral retargeting program is profitable.