Measuring the Impact of Behavioral Retargeting

An issue for many cross-channel retailers these days is measuring the impact of retargeted online ads. Retargeting your website traffic, particularly those who leave without making a purchase, with online ads is a profitable way to increase revenue. But you must understand the metrics first.

There are two kinds of responses that need to be measured when running retargeted ads: click-based conversions and view-based conversions.