Measuring the Impact of Mail Pooling and Co-Mailing on Cost Savings, Part 2 of 2
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Jim Coogan
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1. Do you mail pool daily, weekly or at some other interval?
2. How can I know the size of the mail pool the week I need to mail?
3. How much do you charge for the mail pool? A printer generally charges 50 percent of your savings, as determined by the incremental-entry discounts.
4. Is your co-mailing inline or offline? Does it depend on finding a partner, or will I co-mail in a regular weekly pool?
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Jim Coogan
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