Measuring the Impact of Mail Pooling and Co-Mailing on Cost Savings, Part 2 of 2

It’s not easy to compare the postal savings when choosing between printers. Here are some factors to consider:

* Does your printer offer a variety of mail pool, inline and offline mail pool options so your catalog will fit, regardless of circulation or trim size?

* How are mail pool and co-mail savings shared? Is the program based on cost per thousand, or are the savings shared between the printer and the cataloger? What’s the formula for sharing costs, and is it negotiable?