Measuring the Impact of Mail Pooling and Co-Mailing on Cost Savings, Part 2 of 2

(For part 1, click here.)

Understanding potential postal savings is a critical part of comparing a printer’s total cost. Printing costs used to consist only of printing and paper costs. Now a third “p” has been added — postal costs. Print buyers need to know how to compare the differences in postage when comparing printers. (Click on the chart below for a comparison.)