Measuring the Impact of Mail Pooling and Co-Mailing on Cost Savings, Part 2 of 2
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Jim Coogan
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In the final part of this two-part series on helping catalogers realize maximum postal discounts, I’ll look at how to compare the differences in postal costs when comparing printers. I’ll also provide a checklist of questions you should be asking your printer to guarantee you’re maximizing your postal savings.
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