Measuring the Impact of Mail Pooling and Co-Mailing on Catalog Postage Costs, Part 1 of 2

On average, catalogers save approximately 2 cents/catalog mailed net of the co-mailing charges when co-binding or co-mailing.

Next week, in the final part of this two-part series, I’ll discuss how to compare the differences in postal costs when comparing printers.

Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net .