Measuring the Impact of Mail Pooling and Co-Mailing on Catalog Postage Costs, Part 1 of 2

Co-binding and co-mailing are newer technologies being offered to catalogers, and printers are scrambling to add these programs. The difference between co-binding pools and co-mailing pools is co-binding requires two companies to combine their mail tapes and bindery runs. Because only two companies typically can co-bind, the potential postal savings are typically less than with a co-mail pool. Offline co-mail pools combine up to 30 catalogs in a weekly pool. But one drawback to offline co-mailing vs. co-binding is ink-jet information is limited to the outside back cover only.