Measuring the Impact of Mail Pooling and Co-Mailing on Catalog Postage Costs, Part 1 of 2

When searching for a new printer by comparing a potential printer with your existing printer, ask yourself two questions:

* How big is your weekly mail pool? and

* How much will I save in destination-entry discounts?

Mail pools offer more potential savings than co-binding and co-mailing; the savings are easier to estimate. Therefore it’s necessary to get a tight-cost estimate for mail-pool savings.