Measuring the Impact of Mail Pooling and Co-Mailing on Catalog Postage Costs, Part 1 of 2

3. Co-mail pools where catalogs for each participant are bound at the printer but not addressed. Mail files for all participants are combined into one large file, and the catalogs are then placed on offline co-mail machines to be addressed and mailed in a single mailstream.

Destination-Entry Pools
Weekly destination-entry mail pools have been used for a long time. This is when printers combine all their bulk mail in a week and truck it to BMCs and SCFs around the country. Mailers realize substantial savings, ranging from 4 cents to 7 cents per book in net postal savings, after paying the printers’ freight and administrative costs.