By
Steven Skinner
and Steven La Schiazza
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A single view of the customer, sales and inventory are foundational enablers for a retailer's omnichannel merchandising strategy. The need is to merchandise the right "me" products to the right sales channels "now" at the right price. Processes across the enterprise, from planning through supply chain, will need to be integrated and data will need to be consolidated and available to derive actionable insights.
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Steven Skinner
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Steven La Schiazza
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