‘Me and Now’ Merchandising

Promotions need to be real time, updated to optimize the most current purchasing trends. Financial planning and open-to-buy need to be proactively evaluated and managed to account for unexpected changes in demand.

Mobile will be a venue to implement and gather information. Based on a shopper's location in-store, the retailer can push items on promotion and localized cross-sell/upsell options. Space planning will support in-store location-based value-add services.