‘Me and Now’ Merchandising

In the world of retail, buy online, pick up in-store (BOPIS) is fast becoming mainstream. In fact, personalization and BOPIS are among key shopper expectations and drivers of customer satisfaction, according to Cognizant's 2014 Shopper Experience Study.

Increasing digitization is opening up newer avenues for personalization. Each one of us is creating our own personal "Code Halo" with every click or swipe of our phone, tablet, laptop, Glass, Nest, dashboard or other smart device. Every transaction we make or "like" we record is building a digital fingerprint of who we are and what makes us tick.