Maximizing Your Housefile Potential

• Initial order fill rate—85 percent: This means that you have the inventory to completely fulfill 85 percent of all of the orders you receive thus eliminating the need to back order.

• Order calls as a percentage of total calls—75 percent: Considering the total number of calls received by your call center, at least 75 percent of those calls should be from customers placing orders vs. customer service calls and complaints.