Maximizing Your Housefile Potential

Now, let’s take a look at a company with an under-performing housefile:

Unhealthy Consumer Housefile

Response Rates Average Order Revenue Per Catalog

Last 12 month buyers 2.00% $97.58 $1.93

13 to 24 month buyers 1.29% $96.62 $1.25

25 to 36 month buyers 1.46% $97.35 $1.42

36-plus month buyers 1.43% $88.81 $1.27