Maximizing Your Housefile Potential

Let’s look at the following results of housefile performances from two comparable catalog companies. The first table is an example of a healthy housefile:

Healthy Consumer Housefile

Response Rates Average Order Revenue Per Catalog

Last 12 month buyers 7.85% $63.67 $5.00

13 to 18 month buyers 5.33% $61.41 $3.27