Maximizing Your Housefile Potential

We all know that the lifeblood of any catalog company is the housefile. Previous catalog buyers are the most valuable asset of any company and should be cared for to insure their maximum loyalty to your company. Now is a good time to assess the performance of your customer database. Are you maximizing the potential of your housefile? Are your customers satisfied with your services and products? What can you do to get the most out of your housefile?