Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
Without a product fit chart, the answer to the question, “Is it ours to do?” can be quite subjective and open to the whim and/or personality of the merchant. While a multichannel merchant does bring a sense of personal style and gut-level intuitiveness to the choosing process, a product fit chart can keep all merchants focused on the brand’s personality and positioning.
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