Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
Ensure Objectives
One of the biggest challenges in creating a product fit chart is to ensure your first objectives are clear: your brand’s positioning, your merchandising concept and in-depth customer knowledge. When companies have trouble creating product fit charts, it’s because there’s ambiguity or missing links in these foundational basics.
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