Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
3. in-depth customer knowledge.
To create a product fit chart, you need to collaborate not only with merchants, but also with other internal brand ambassadors, such as marketers, creative folks, customer care specialists and, of course, top management. Have a strategic conversation with all these people and tackle the following subjects:
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