Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
‘Is This Ours to Do?’
No matter where the ideas originate, the same important question must be answered by all merchants for every product concept: Is this ours to do?
At the heart of a product fit chart is a thorough understanding of three things:
1. your brand’s positioning;
2. your brand’s merchandising concept; and
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