Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
They help me edit the multitude of products I see at trade shows and in industry publications, or ideas vendors submit or internal employees bring forth, and particularly the ones customers suggest.
The product fit charts referred to here aren’t the types customers use to ensure their clothes fit. They’re a universal tool to use in choosing merchandise to include in a marketer’s catalog, Web site and/or stores.
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