Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
Andrea Syverson is president of IER Partners, a creative branding and merchandising consultancy in Black Forest, Colo. You can reach her at asyverson@ierpartners.com.
For more on merchandising, go to CatalogSuccess.com and click on the Merchandising Community.
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