Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
Conclusion
Whether the product fit chart you create becomes a creative word diagram, an acronym or a series of questions, the most important point is that you not only take the time and energy to create one that fits your brand, but that you also use it season after season and communicate its usage throughout the entire organization.
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