Maximize use of product fit charts in your merchandising strategy

By Rea Syverson

Beyond Catalogers
Product fit charts can help more than just catalogers. “It’s helped us become more objective in how we develop merchandise,” says Ellen Kresky, director of creativity for Ben & Jerry’s. “It used to be too easy for us to allow our wildly different and wide-ranging personal opinions to come into play. We ended up with some kooky pet projects. Now the merchandise is either a good fit or it isn’t. That’s helped our team become more focused and play nicer together.”