Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
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Rea Syverson
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Avoid the Wrong Direction
Over time, Minix adds, “this could actually cost you money by attracting the wrong customers that never order again, or running the risk of confusing or alienating regular customers,” he says. “It’s often not the single item that scares me as much as the direction it can take you if you then try to grow around that incongruent item or product category.”
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Rea Syverson
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