Maximize use of product fit charts in your merchandising strategy

By Rea Syverson

B-to-B marketers use fit charts as well. MCM Electronics President Phil Minix finds “a product fit chart is the most effective tool to ensure that you’re honoring your merchandise concept and focusing on what your customers know and trust you for. Without a fit chart, I’ve found it very easy for merchants and management to get caught up in an item that might sell well, but doesn’t represent what our brand stands for.”