Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
* Does it have the OOOOH! factor?
* Finally, and most importantly in the business of selling with pictures and words, does it pass the “blink” test, where customers will know immediately by a two-second look at the picture whether it’s appealing?
These questions and others help her and her team create, edit and handpick the right products for their customers.
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