Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
Denise Tedaldi, vice president of merchandising for food gifts cataloger Harry & David, poses part of her product fit chart in a series of questions.
* Is it exclusive?
* Does it have the right price/value relationship?
* Does it have the quality our guarantee claims?
* Would you send this to your mom, your best friend or your husband or wife?
Related Content
Comments
