Draw Up Your Brand’s Road Map
Maximize use of product fit charts in your merchandising strategy Take the time and energy to create the product fit chart that fits your brand and can be used season after season.
We all need road maps, particularly us merchants. There’s so much good stuff out there to choose from, so many different directions you can take in merchandising your catalog, that you need to find ways to navigate.
In my 20-plus years as a creative merchant, I’ve always made product fit charts my strategic tool of choice as I sift and sort through thousands of product possibilities for each brand’s offerings. I treat them as my merchandising road maps, driving me to the very heart of each brand I work with.
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