Maximize the Power of B-to-G Segmentation — Like CDW Did

The lessons that other marketers can learn from CDW are to look at your data and identify each major segment. Look carefully at the money you make in each segment and the overall niche potential for you. Then find out who the major players are in each niche and see if they address each market niche separately. Predicated on the findings, you may have some serious growth potential.