Maximize the Power of B-to-G Segmentation — Like CDW Did

Since then, CDW has started producing catalogs for PC niches including security, storage, mobile and more. Furthermore, CDW started publishing a series of magazines, all produced internally, which address each market segment.

In the federal market from 1998 until 2007, CDW migrated from a second tier player to become the dominant reseller of computer products in the federal space.