Maximize the Power of B-to-G Segmentation — Like CDW Did

In the late 1990s, computer multichannel marketer CDW launched its first B-to-G catalog, CDW E&G (Education and Government). While this was met with modest success, CDW went further, creating CDW-G, a wholly owned subsidiary. CDW-G then segmented further, separating education from government. Even more, it then segmented education into K-12 and higher education.