Retail: The Final Frontier?
Maximize the Internet’s best tools, because fixed asset distribution is becoming a dinosaur
2. Bandwidth. Even if merchants could afford to communicate effectively with lots of narrowly defined market segments, most wouldn’t know what to say to them. And if they did know what to say, they wouldn’t have the resources to say it.
3. Customer service. Our culture has devalued good customer service. Customer service stalwarts are few and far between. Rapid turnover among sales personnel, the high cost of training and the daunting challenge of maintaining customer service standards across a wide-ranging retail network all have contributed to the problem.
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