Retail: The Final Frontier?
Maximize the Internet’s best tools, because fixed asset distribution is becoming a dinosaur
By
Rick Braddock
and Donn Rappaport
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Certainly, the sheer cost of leasing real estate is a huge factor contributing to the decline of retail businesses. Inventory management also has been increasingly costly as warehouse space, inventory management systems and personnel expenses have increased.
Dumb Stores
Perhaps the most important criticism of the fixed asset distribution model is that retail stores are just plain dumb. In essence, they treat all comers like strangers, new customers with whom they have no prior history. Similarly, they seem to presume these people have no knowledge of the company, no prior experience with the organization. That’s a huge wasted opportunity.
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Rick Braddock
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