Retail: The Final Frontier?
Maximize the Internet’s best tools, because fixed asset distribution is becoming a dinosaur
By
Rick Braddock
and Donn Rappaport
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Consider the fate of the now-defunct F.W. Woolworth chain. At its peak, Woolworth’s numbered more than 1,000 retail sites and had become the largest department store chain in the world by 1979. But in the late ’80s, Woolworth’s tried to develop multiple specialty store formats within an enclosed shopping mall, a concept that failed. By 1997, Woolworth’s was gone.
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Rick Braddock
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