Retail: The Final Frontier?
Maximize the Internet’s best tools, because fixed asset distribution is becoming a dinosaur
By
Rick Braddock
and Donn Rappaport
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In the next installment of this series, we’ll discuss how the Internet enables you to know your customers in far greater depth than at the retail level. ROI
Rick Braddock is chairman/CEO of online grocer FreshDirect
(rbraddock@midoceanpartners.com). Donn Rappaport is founder, chairman and CEO of data marketing services provider ALC, and immediate past chairman of the Direct Marketing Association (donn.rappaport@alc.com).
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