Retail: The Final Frontier?

Differentiate or Die
This situation is far more threatening than the competitively insulated confines of a brick-and-mortar store. It’s critical that Internet distributors differentiate themselves and their offerings effectively and precisely to engage customers.

Consider the use of digital wallets. One high-end apparel marketer has increased conversion rates of browsers to buyers, as well as average order size, by incorporating digital wallets. When a visitor looks at a suit, for instance, the wallet pops open to reveal a special offer on shirts and ties to go with it.