Retail: The Final Frontier?

These companies are failing to recognize inherent differences between their online and offline business models. Consumers have far greater control on the Internet than they do in stores. They can dictate the terms of their shopping patterns.

Above all else, there’s no physicality or other limitation to consumers’ ability to move on to competitive alternatives. What’s more, various digital tools, such as pricing bots, have been developed that provide consumers with great transparency across the Web.