Retail: The Final Frontier?
Maximize the Internet’s best tools, because fixed asset distribution is becoming a dinosaur
By
Rick Braddock
and Donn Rappaport
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Few Adapting to Web Well
But herein lies the problem: Despite the fact that virtually all merchants know they need to make the transition to the Internet, few are doing it well. Even those who’ve jumped into the digital world with both feet tend to apply many retail business conventions to their Web sites.
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Rick Braddock
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