Retail: The Final Frontier?
Maximize the Internet’s best tools, because fixed asset distribution is becoming a dinosaur
By
Rick Braddock
and Donn Rappaport
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Naturally, the Internet has played a key role in retail’s demise. After 10 years “in development,” the Web finally is realizing its potential as the merchandise marketing medium of the near future, allowing merchants to fully anticipate the wants, needs and desires of consumers in real time and with unprecedented flexibility.
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Rick Braddock
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