Retail: The Final Frontier?
Maximize the Internet’s best tools, because fixed asset distribution is becoming a dinosaur
Beware the Bombardment
Take all three of those and compound them with the simple fact that today’s American consumer is bombarded with more than 3,000 advertising messages each day. Consumers have built up greater resistance to advertising and marketing messages. Upward of 60 million households signed up for the National Do Not Call Registry in 2003, five times greater than first projected. DVRs now let us skip the commercials.
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