Matchbacks Weigh Your Options
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Weigh Your Options
Matchbacks offer a more accurate picture of sales driven by the catalog to all channels.
Some tips for measuring your options:
- Factored allocation is OK if the total unallocated orders are less than 10 percent.
- One-off matchbacks work if you mail less that five times per year.
- Frequent matchbacks are good if you mail more then six times per years, have a circulation of more than 2 million and have unallocated orders in excess of 10 percent.
0 Comments
View Comments
- Companies:
- Lenser
- People:
- LENSER
- Michelle Farabaugh
Related Content
Comments